Incense matches are matches that, when struck, smell like incense! Once you light one, hold the match at the bottom and let it burn for a few seconds like incense. Then place in a fire-safe container where it will continue to smoke for a few more seconds. These are great for a small burst of scent in the bathroom, car, or other small space. Each matchbook contains 30 total matches. Buy 4, get 1 FREE! Discount automatically applied in cart.